Any business needs to communicate with its customers effectively. You must communicate with them in a way that suits them, on their preferred channel, and at their convenience. You've tried the majority of the options—phone, email, and physical mail—and they didn't work. You have come here in search of answers because of this, and thankfully, we have the solution to your communication problems.
What is a business text message?
One quick and simple approach for a business to have a direct, two-way interaction with a customer is through business text messaging.
Following the customer's consent to receive messages from a business, the company can start delivering offers and discounts, surveys for customer feedback, purchase updates, and more to the customer's phone.
Recipients can respond quickly and get information instantly because of this two-way communication.
How are text messages used by businesses?
Everyone can use business text messaging, regardless of whether they are an agency, a small business owner, a large corporation, or an independent influencer. Businesses can employ SMS messaging in a variety of ways; the following are some typical use cases:
Lead enrichment: Qualified incoming leads for the discovery of unicorn leads.
Customer feedback: Polls and surveys that let users comment on their purchases and communications.
Promotions and offers: Prompt communication regarding deals, promotions, and special offers.
Pre-and-post-sales communication: Customers can stay informed about their purchases and get answers to any queries they may have before making a purchase through a pre-and post-sale text-based interaction.
Engagement campaigns (bulk campaigns), drip sequences (time-based automation), and other methods can be used for business text messaging.
SMS marketing has enormous potential for business growth in addition to positioning your company for success. Here are some pointers to assist you in developing an effective SMS marketing campaign:
Tips for implementing effective business text message marketing campaigns
Develop an attention-grabbing SMS campaign.
Personalize your SMS marketing campaigns.
Implement an SMS drip strategy to maintain audience engagement
Use SMS marketing as an additional channel of communication with your customers
Adapt your messaging to the time zone of your target audience.
Do businesses need text messaging?
Yes! In addition to being another way to connect with your customers, 99% of text messages are opened, which significantly outperforms emails. Let's discuss a few of the reasons why companies are utilizing SMS.
The main reasons why companies are leaning on SMS text messaging.
1:1 connections
Simple, concise, and direct
best-in-class targeting based on location/time zone
the ability to ask people what interests them and tailor their customer journey and offers to them
Re-engagement through opt-in channels
High engagement rates
What are the benefits of business text messaging?
Everyone wants to win quickly, don't they? Given that business text messaging allows you to communicate with customers in a timely and effective manner, expectations are at an all-time high.
Consider this: sending an SMS just takes a few seconds. And wait a few more seconds for a response (because we know that the majority of mobile phone users check their phones up to 60 times a day).
Here are some ways that SMS marketing can benefit your company.
How SMS text messaging can help businesses:
Acquire qualified leads
Boost website traffic
Educate and nurture customers along the way
Drive income with tailored promotional campaigns
Drive customer retention and repeat business
How can businesses grow their SMS opt-in database?
How can you increase your subscriber base? You're off to a fantastic start if you use the list below!
Linking to popups on your website
Integrating your CRM
Offering rewards for keyword opt-in
Linking your popups on social media
Whenever you run advertisements, include an SMS opt-in
At checkout, provide status updates, news, and special offers along with an opt-in choice
It's crucial to reiterate that before you may begin sending business text messages to a contact, you must obtain their explicit consent.
How do businesses send out bulk text messages?
With GirikSMS's visual campaign builder and native Salesforce integration, anyone can send out bulk SMS messages with ease, regardless of the size of their business.
You can schedule and automate tasks according to the location and time zone of your customers by using an AI-powered platform like GirikSMS.
Which business text messaging platform is best for you?
Are you trying to find a text messaging platform for your company? We'll list some of the key features to look for.
You should think about which of these qualities an SMS platform must have in order to satisfy your company's needs:
SMS opt-in via advertisements, social media pages, and website popups
contact uploader
Email and CRM connectivity
Message personalization
SMS blast
SMS surveys
drip campaign automation
Unicorn lead detection
Audience segmentation and tagging
Automated Text-to-call forwarding
What function does text messaging serve in business communication?
Business text messaging's simplicity and ease of use make for a more successful and effective campaign for a business and a more fulfilling experience for the customer.
Business text messaging enables lead enrichment, customer feedback, pre-and post-sale interactions, discounts and offers, and the development of one-on-one connections with customers.
Consumers who choose to accept text messages from your company already demonstrate their interest in learning more about your offerings. They want to interact with your business easily in order to establish a relationship and possibly convert, and they are interested in receiving promotions.
How Business Text Messaging Works
Sending the same message to a large number of people at once is the core idea behind bulk text messaging. Businesses can manage opt-ins and opt-outs, analyze the impact and reach of their messages, segment audiences, and personalize every outbound text with the help of a reliable and trusted platform.
Determine what type of number you need.
Selecting the right number to utilize is the first key step in sending efficient bulk text messages for business communication. Some businesses will assist you in determining the type of number you require, but since number registration can take some time, it's a good idea to have a response ready if they provide you with an option.
Short Code
The most popular usage for this 4-9 digit phone number is to send:
Updates on shipping status
Reminders and alerts
SMS marketing messages
Depending on how many texts you wish to send and your network provider's tariffs, having a short code number might be costly. Shortcode texts are usually used for bulk communications or mass texts and are typically not appropriate for two-way communication.
Long Code
Standard 10-digit numbers, known as long codes, are frequently used for two-way communication. For instance, customer service departments sending text messages straight to customers.
A long code's drawback is that sending business communications requires registration, which can occasionally take a long time. You should be able to register as quickly as possible with the assistance of the customer care representatives of your business text messaging partner.
Toll-Free Phone Numbers
These are 10-digit phone numbers that can be used for bulk text messaging They are typically regarded as more businesslike than lengthy codes, nevertheless. Because they give consumers a recognizable and convenient option to respond, toll-free numbers are an excellent approach to staying in touch with your contacts.
Sign up with a bulk text messaging provider.
Signing up with a bulk text messaging platform is the next step for sending bulk text messages. To make campaigns more efficient, these platforms provide tools like scheduling, analytics, and CRM management. You can save time while interacting with contacts by utilizing other services that these platforms provide, such as automation and personalization.
Compose your message
Composing a business text message is a totally different ball game compared to writing a personal text. Usually, you use a trusted SMS messaging platform such as GirikSMS to create messages on your laptop instead of on your phone. GirikSMS allows you to compose a custom message or edit one of the text message templates from its library of use case templates.
You can choose to customize particular message fields, like name or appointment time after you have written your message. The platform will have easy-to-use customization options built in.
12 Points to Consider for SMS Compliance
When sending business communications, one of the most crucial things to keep in mind is that you should only send texts that your contacts have opted to receive. When businesses use text messaging services to text contacts who have not explicitly opted in to receive communication from you, it is considered as SPAMMING and can lead to legal issues.
Everybody has received unsolicited messages from companies marketing themselves, trying to sell, pushing political agendas, or requesting money from charities. People frequently feel harassed and antagonistic toward your outreach as a result of this behavior.
Although sending these kinds of mass communications is not against the law, companies must adhere to strict guidelines in order to stay in compliance with local authorities.
Reduce frustrated opt-outs and make sure your messages are compliant by adhering to these SMS Compliance guidelines and best practices.
Verify that the text was sent for a valid cause.
To identify the sender of the message, sign off using your company name.
Provide information that is easy to understand and comprehend
Clearly state any calls to action.
Steer clear of colloquialisms and informal language.
Keep the message from coming off as a sales pitch or spam.
Abbreviations should be avoided.
Get rid of typos.
Offer a simple method for contacting customer service.
Refrain from using the same message on several platforms.
Give contacts the choice to stop getting your texts.
Master the Art of Business Text Messaging
Businesses can effectively interact with their contacts by using business texting, which is a flexible and effective communication medium. Businesses can use text messaging to improve customer relationships, boost communication, and accomplish their objectives in the ever-changing digital world of today by being aware of its uses, advantages, and best practices.
Want to test drive our 100% native Salesforce SMS messaging platform? Click here to sign up for a 30-day free trial today.
To learn more about how your company can leverage CRM data by using GirikSMS’s Salesforce SMS capabilities, schedule a call with one of our consultants today.