One missed call or a delayed response can cost potential customers in the dynamic real estate industry. Leads want information about homes, timely answers to their questions, and personalized attention. It is challenging to catch up, though, as many real estate teams are either caught up in manual outreach or use some random apps.

The GirikSMS Salesforce messaging app for Real Estate comes into play here. The way you interact with prospects and customers is completely changed when you integrate new AI-powered features and extremely advanced messaging functionality directly into your existing CRM. A properly set-up messaging system can help you close deals faster, serve home buyers more efficiently, and keep the business operating within reasonable parameters, whether you're working solo or managing a larger business.

Why Are Real Estate Agents Choosing Salesforce SMS?

Phone calls frequently go unanswered, and inboxes are overwhelmed. This implies that leads fall through the cracks and agents waste hours pursuing individuals who might never get back to them. Furthermore, conventional email campaigns can seem impersonal and disappear under the deluge of advertisements.

You can quickly break through the clutter when you incorporate SMS right into your CRM. Text messages are opened within minutes of receipt. You can text leads and contacts directly from your CRM using Salesforce SMS for real estate agents, eliminating the need to switch between platforms. Buyers and renters today demand this kind of rapid, direct contact.

Using AI for Smarter Conversations

Leads frequently respond with follow-up queries that require prompt responses, even when bulk messaging is used. Managing this volume manually can impede your reaction time and drive away potential customers.

This is resolved by GirikSMS's intelligent responses driven by AI. Your console automatically provides context-aware responses when a lead texts you with questions like "Can I schedule a viewing?" or "Is the 4-bedroom villa still available?" Your staff can reply with pertinent, expert messaging in a matter of seconds.

Then comes AI-based drip recommendations, a potent tool that analyzes user interaction trends and suggests the optimal course of action. AI will assist you in scheduling follow-ups appropriately if a lead is most active at night. The system can change the timing or tone if they haven't responded to two or three notifications. With the support of these technologies, Salesforce text messaging for realtors actively assists you in turning interest into opportunities and sales, going beyond a simple CRM.

Improving Lead Nurturing and Follow-Ups

After the first conversation, a lot of agents forget about their leads. You run the danger of losing them to rivals if you don't follow up properly. Sending check-ins or setting reminders by hand just isn't scalable.

You can create multi-channel drip campaigns from within Salesforce with GirikSMS. An automated welcome message is sent first, followed by property recommendations, and finally a light prod prior to the planned open house.

Your text conversations are always contextually relevant because every interaction is recorded in the CRM. Because of this, Salesforce becomes a center for fostering relationships for real estate brokers; you never lose time pursuing dead ends, and every prospect feels taken care of.

Simplifying Communication for Property Management

Selling houses isn't the sole aspect of real estate operations. Rent and maintenance reminders,  property tax updates, and service requests frequently accumulate, frustrating renters. Property management presents its own set of difficulties.

This is made much simpler with GirikSMS and Salesforce for property management. Automated rent reminders, bulk notifications for planned repair, and real-time inspection update sharing are all possible. Do you need to communicate in more than one language? No matter where they live, tenants will understand your messages thanks to built-in translation capabilities.

Since everything is done in Salesforce, you can keep track of every communication and response, providing you with a complete history for future reference and compliance. Managers save hours each week, and tenants feel acknowledged and encouraged.

Six Ways SMS for Real Estate Can Help Streamline Real Estate Operations and Close Deals

Text messaging can be used in a variety of ways to speed up conversations and manage real estate operations. Additionally, realtors can complete tasks more quickly and conveniently with the help of pre-made real estate messaging templates. Here are some examples of SMS applications in the real estate industry.

Keyword Marketing – The Best Way to Draw in Potential Customers

Reaching out to potential customers, segmenting audiences, developing marketing strategies, and gathering data all need extra time and work.

The most straightforward strategy for attracting customers with strong purchase intent is keyword marketing.

To promote a certain keyword and boost consumer opt-ins to receive SMS messages, you can utilize banners, billboards, television advertisements, etc. This would enable you to seek genuine revenue prospects and expand subscriber lists with minimal marketing effort.

If clients choose to opt in, you can promote an SMS keyword and ask them to text the chosen keyword to the provided number. You can expand your list, get in touch with potential customers, and close more business in this way.

Collect Requirements with Text Surveys

A one-size-fits-all strategy is never going to work in real estate marketing. Every customer has different tastes and unique requirements when it comes to real estate.

In order to offer pertinent and customized listings, it is essential to understand the client's requirements. This would enhance brand reputation and decrease opt-outs. SMS surveys are a great way to find out what kind of property appeals to your buyers.

Additionally, if you like to collect their property requirements in depth, you can send links over SMS to detailed surveys and questionnaires.

The best thing about text surveys is that you can expect higher response rates.

Statistics show that SMS messages receive over 200% more responses than phone calls, emails, or social media posts.

Simplify Property Listing Promotions with SMS

When it comes to dependable and efficient communications at scale, text marketing is superior to all other mediums.

You can advertise real estate listings directly on their mobile phones, so why rely on emails, phone calls, and in-person marketing?

You can assist potential buyers in finding their ideal home by sending them URLs that reroute them to relevant listings after you have understood their needs.

A virtual property tour has the potential to revolutionize the real estate industry.

People have begun living more in virtual worlds in the post-COVID era. Therefore, setting up a virtual tour of a home can always be a smart strategy to reduce the number of in-person property visits.

Your clients will need to spend more time on a physical property visit. Even worse, depending on the client's schedule, you may have to wait longer to arrange a follow-up visit if they are unhappy with the property. This lengthens the period, and closing a real estate transaction takes longer.

You can use SMS to send web links that will take a prospective buyer to a virtual tour of the property until they find what they are looking for. You can close deals much more quickly with this approach.

Purchase decisions are delayed by unanswered inquiries.

A prospective home buyer may have several questions that they require answers to, ranging from planning to making purchases. Customers are impatient these days, and poor customer service and missed opportunities can result from slow response times.

You can handle incoming questions much more effectively and reply to them more quickly than ever before using both automatic and manual texting.

When you text manually, text alerts and notifications help you reply more quickly. You can respond to the client's inquiries by jumping into one-on-one SMS exchanges.

Conversely, you can also program answers to be sent when a text message arrives. In both situations, you assist clients in making judgments about real estate purchases and promptly answer and address questions.

Automate Appointment Management

It is difficult to close home-buying deals without meetings. Therefore, you can use SMS to set up a meeting whenever potential buyers are persuaded to purchase the home or require a one-on-one conversation before completing a real estate transaction.

Streamlining scheduling visits and appointments is made possible by SMS. Clients can select their preferred time and date for a meeting by using calendar URLs that you can text them.

Additionally, you can send reminders, confirmations, and a web link for rescheduling if necessary by automating text messages. You can cut down significantly on missed appointments and no-shows by sending SMS reminders.

Are You Ready to Use Salesforce SMS Messaging to Revolutionize Your Real Estate Operations?

GirikSMS can help you take your real estate client engagement to the next level. Do you need help setting up SMS for Salesforce to close deals faster?

To find out more about our AI-powered messaging solutions, get in touch with us right now.