HubSpot to Open its First Data Centres in Australia

At the beginning of 2025, HubSpot launched its first data centre in Australia, besides two other new facilities in Montreal, Canada, and Oregon, USA. This move shows HubSpot's commitment to serving its customers better globally. For organisations in Australia, this means collaborating with HubSpot brings several key advantages in performance, compliance, and trust.

About Data Centres

Data centres power cloud platforms such as HubSpot and Salesforce, where customer data is stored, processed, and accessed. In many countries, including Australia, industries like healthcare and finance must follow strict data residency rules. A local data centre inside the country not only boosts service performance but also helps businesses comply with regional regulations.

Impact on New and Existing HubSpot Customers

• New Customers: For businesses considering HubSpot, the introduction of a local data centre makes adopting the platform a more attractive and viable option, knowing that they can trust HubSpot to store their data in a local and secure environment. For new paid customers, HubSpot will use the geo-locate of their IP address and create a portal in the nearest data centre.
• Existing Customers: For HubSpot's current users in Australia, data migration may be required, but it will ultimately help address previous compliance concerns and improve product performance and reliability for both their teams and customers. When existing users purchase new accounts, those with a single data centre matching HubSpot's preference will be assigned automatically based on IP location. If multiple data centres exist or the current one is not the recommended choice, users will see a selection screen showing both their existing and suggested options.

Benefits of the New Data Centres

1. Improved Regional Performance: Businesses in Australia and the APAC region will see faster load times and higher-performing systems. This reduces latency issues caused by distant data centres, enhancing the user experience and enabling businesses to operate more efficiently.
2. Enhanced Compliance and Trust: Hosting data onshore in Australia helps HubSpot strengthen data sovereignty for regulated industries, including healthcare, finance and government.
3. Global Scalability and Reliability: Expanding into multiple regions increases the system's resilience. HubSpot's global network minimises disruptions from local outages, ensuring seamless business operations worldwide.

A HubSpot Consulting Partner's Perspective on Client Confidence

Yiannis Loupis, Managing Director at Girikon, a HubSpot Diamond Partner, stated: "HubSpot is growing at a fast pace across the globe, and we're pleased to extend our offerings to the JPAC region." He added: "With the launch of the new local data centre in Australia, we're excited to see how this boosts our CRM customers' confidence in HubSpot, and we look forward to continuing to help our clients achieve even greater outcomes."

A Growing Commitment to Australian Businesses

Investing in local infrastructure demonstrates HubSpot's dedication to delivering reliable, scalable, and compliant solutions to meet the demands of Australian businesses. "Australian businesses of all sizes need uncompromising performance, and we're investing to deliver exactly that," said Dan Bognar, Vice President and Managing Director of HubSpot in the JAPAC region. "As AI and customer expectations reshape the competitive landscape, organisations need a customer platform they can trust."

With Australia's digital economy projected to hit $315 billion by 2030, the new data centre is set to help HubSpot customers stay competitive and drive